Many information businesses are struggling with both rising content production costs and increasing demand for richer, deeper content in a growing multiplicity of niche categories.
Some companies continue to maintain personnel to populate databases, as well as research, categorize, load, aggregate and edit information. This approach is costly and diverts internal resources from more central value-creation activities.
Other companies have tried freelancers, but this presents formidable logistical and quality challenges, which ultimately drain projected savings. Moreover, the expertise, skills and level of training within a loose network can vary greatly, creating inconsistencies in voice, style and quality.
There is an alternative model rapidly gaining adherents: An increasing number of major information services companies — leading professional scientific, technical and medical (STM) publishers among them — are asking Innodata Isogen to originate content.
Case Study: Global Company Significantly Increases Subscriber Base by Outsourcing Content Creation
Recently, a global information services giant needed to update one of its primary products, a subscription-only online database of 32 million corporate profiles, by adding additional company profiles and information.
The company, which offers an extensive range of business information products — including financial and analytical databases, corporate directories, and technical, legal and bibliographic data — knew that the project’s success hinged on the ability to create vast amounts of content quickly and economically.
But the company didn’t possess the in-house staff necessary to perform this work. And hiring additional local staff would have undermined the profitability of the project and pulled key managers away from other priorities.
By outsourcing the project to Innodata Isogen, the company achieved its immediate goal of creating and improving corporate descriptions quickly and cost-effectively.
As a result, the quality and quantity of content has increased the company’s subscriber base substantially. Innodata Isogen, as a trusted partner, manages the workflow from end-to-end, making this a turnkey solution for the company.
Origination at Scale
No third-party provider has more experience originating content for major publishing and information services companies than Innodata Isogen.
We maintain a staff of more than 1,500 subject matter experts — authors, editors, researchers, analysts and other knowledge workers — many with advanced degrees in physics, chemistry, pharmacology, engineering, business, finance, medicine and law.
Working with our clients, our editorial teams develop specialized content to precise specifications, including a battery of subject, style and quality requirements. We are often asked to deliver content for immediate publication — on deadline — without redundant layers of review.
We’re proud our clients trust us not only to meet their high expectations, but also the expectations of their often sophisticated, always demanding, customers.
We ensure editorial quality via rigorous hiring and training practices. And our global content production infrastructure enables us to integrate teams located around the world, deploying a cost-effective blend of talent from onshore and offshore labor markets.
Mission-Critical Content
Innodata Isogen helps global publishers create complex content for doctors, lawyers and other professionals.
For one publisher of highly specialized medical content, our editorial team of clinical physicians writes summaries of potential checklists that emergency room or admitting physicians can use when prescribing a course of treatment.
To ensure that we deliver accurate information, we hire practicing physicians to write these summaries, which are then reviewed by another physician-editor with relevant knowledge of the respective fields (such as gastroenterology or cardiology).
When content is critical to success, the world’s leading publishers trust Innodata Isogen.
