Rich Data Products - White Paper

Executive Summary

Static or declining revenues from advertising and other traditional sources are forcing many companies in the publishing and information services business to step up their pursuit of new revenue streams. But if they look closely enough, they might find that one of the most promising sources actually lies within their existing resources – their own content.

As they create content in articles and other more traditional forms, publishing companies routinely amass data as varied as charts, maps, digital images, lists, key facts or statistics. While this information is packaged into print and online media for customer consumption, innovative companies are discovering additional uses for the vast amounts of unstructured information stored within their respective content repositories.

Reviewing this content from their readers’ point of view, publishers and information services providers are finding new ways to charge users by breaking this content down into more digestable and searchable components, and then adding value-added context to transform it into must-have information...