Don’t Flatline in a Flat World: Agile Publishing Strategies for Product Development and Content Manufacturing

Executive Summary

As more options for disseminating and receiving information and content emerge, information consumers are increasingly willing to turn to new delivery methodologies and new formats. Moreover, many consumers expect to have a say in the design of information delivered to them. In other words, they want flexible offerings tailored to their requirements (whether business or pleasure) that are easy to access wherever they are.

To create compelling products for this new breed of information consumer – and to do this cost-effectively – publishers need to take advantage of the options available today and tomorrow in a world that provides easy access to global information resources.

In this new “flat world,” information can be transmitted quickly and cost-effectively from production centers in Asia and other countries to offices in the United States and Europe. For many publishers, outsourcing content for enhancement and other tasks has become a preferred way of doing business...