Innodata Isogen Publishing Symposium

Welcome and Introduction
Jack Abuhoff, Chairman of the Board, President and Chief Executive Officer, Innodata Isogen

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Welcome and Introduction
Robert Baensch, Director, NYU Center for Publishing

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Welcome and Introduction
David Green, Principal, Knowledge Culture, LLC,

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What Is Single Source; What Problems Does It Address
Mike Maziarka, Director, InfoTrends Inc.

The need to publish faster, through an increasing array of channels as well as in multiple formats, is stressing publishers’ existing workflows. The problem is that many current workflow processes and technologies are oriented towards creating a document in a single format: for print distribution. Single-source publishing addresses this challenge by storing information as reusable components in a format-independent manner. This approach enables publishing to multiple formats such as print, Web, etc. as a back-end process. This presentation will address the goals of single-sourcing, highlight the benefits and raise the issue of what obstacles still remain.

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The New Yorker has grown well into the twenty-first century through the phenomenal publication of The Complete New Yorker (4000 issues and 80 years on 8 DVDs) as well as through its rich, weekly Web publication, its CartoonBank, audio files and more. This session will describe the technologies used by the New Yorker to maximize workflow efficiencies and improve its return on investment.

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A Great Leap Forward in Page Composition Services featuring TALS
George Kondrach, Executive Vice President, Innodata Isogen

Innodata Isogen’s new hosted page composition service is revolutionizing the economics of page composition, delivering cost savings of up to 40 percent or more for most batch production runs. This session will demonstrate how this new service will help publishers by delivering significant cost savings, shortening production timeframes and minimizing the risks of switching to different technology platforms or composition vendors.

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XML in the Publishing World
Jeff Vargas, Technology Director, Time Out NY

Time Out New York (TONY) has adapted XML-based listings for its Web site because it enables them to repurpose content and retain more control over the data from start to finish. This presentation will explore the steps TONY has taken to migrate from proprietary print based formats to XML, to integrate third-party information into the production stream and to consolidate data feeds into a single repository for easier access, search and manipulation.

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Review of Deployments to Date
Bill Trippe, Associate Editor, The Gilbane Report

As publishers move to the Web and other electronic channels, they have invested heavily in digitizing their content and in rolling out technology to support how that content is created, managed, secured, and distributed. These deployments represent a range of approaches, scales, and technologies from multi-million dollar investments stretching over several years to low-cost, rapid implementations. What can be said about these deployments to date? What are some common characteristics? What were the typical challenges, and what does the current state of electronic publishing technology suggest about future opportunities, trends and challenges? This session will examine these questions, focusing on recent projects with a variety of publishers.

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Case Histories from Print Media Companies
Charlie Lillis, Director, Corporate Content Licensing, Cygnus Business Media

For years, publishing companies, big and small, attempted to define and implement a standard editorial platform within their organizations that could produce the elusive media neutral objective that would separate them from their respective sector competition. Mr. Lillis will share from his experience in consumer, trade, and professional publishing sectors the proponents, opponents, winners and losers in this search for media’s holy grail. He will address the various organizational biases that may exist and often hinder the overall realization of production efficiencies, maximization of intellectual property, and organic and licensed new product launches.

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Digital Change: the Benefits of Control
David Jost, Vice President and Director of Development, Electronic Publishing, Trade and Reference, Houghton Mifflin Company

Houghton Mifflin has blazed a unique trail in digital publishing. Houghton digitized its dictionary assets in 1969, long before most other publishers even considered doing so. Then, in the late 1970s and 1980s, Houghton Mifflin brought together computational linguists and lexicographers to exploit that data and create electronic products, such as the spell checker, which was eventually incorporated into Microsoft Word. Houghton Mifflin went on to encode the Dictionary in SGML in the late 80’s and early 90’s, which also benefited the publishing and licensing of the dictionary products. In his presentation, David Jost of Houghton Mifflin will discuss the technology that enables the publisher to exploit its digital content and how this approach has fueled its expansion into lucrative markets.

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Customer-Driven Publishing in a Networked World
Scott Lubeck, Chief Technology Officer, Harvard Business School of Publishing

Technology is not changing the publishing landscape. Customers are. Harvard Business School Publishing designed its business-focused digital publishing strategy to get closer to its customers in the academic, corporate and individual marketplaces. This new relationship with the customer has driven significant changes in every aspect of HBSP’s publishing model: from content creation to distribution. Scott Lubeck will discuss the challenges and rewards in moving from a print-centric to a digitalcentric model, in which customers participate in content and product creation, define these products for their own needs, and specify formats and distribution channels.

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One-to-Many Why and How: Facing the Challenge at Simon & Schuster
Steve Kotrch, Director of Publishing, Simon & Schuster

The trade or consumer book publishing industry understands that it must finally come to terms with presenting its content digitally and multi-channel publishing. The drivers for this include external threats to its intellectual property and the business opportunities opened up by new technologies. But to address this challenge, publishers may need to answer such fundamental questions as determining exactly what is a book?

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The Search for the Golden File: Many Readers-Different Needs-Different Output
Michael Jensen, Director of Publishing Technologies, National Academies Press

While a deeply coded XML file has the potential to be repurposed, recast, extracted from, and more, it may not be optimal for all purposes, for all publishers or for all works. Playing the role of Devil’s advocate, Jensen will explore some of the complexities of choosing appropriate digital format types.

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Extending the Virtual Content Enterprise
Steve Sieck, Managing Partner, Electronic Publishing Services Ltd (EPS)

Mr. Sieck will explore the next-generation challenges of extending to the customer / community environment. Many publishers will need their enterprise-wide approaches to become much more enterprise-centric in order to compete successfully within the highly-connected networks of the future. The challenges and opportunities include: leveraging socially generated content assets and closely integrating with customers’ own authoring, collaboration and digital asset management processes.

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Future Tense, Future Perfect: How to Stay Ahead in a Rapidly Changing Marketplace
Robert Baensch, Director, NYU Center for Publishing

We’re entering an exciting, but challenging, era for content. New technologies and content systems for content creation and distribution such as RSS feeds, blogs and wikis are giving consumers increasing ability to shape content according to their perspectives. To a large degree, the future of digital publishing will belong to organizations that learn to adapt to these emerging voices, while also finding creative ways to sustain their brands by creating content that continues to resonate with a wide range of audiences. This presentation will offer tips on how publishers can meet unorthodox challenges.

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