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Thanks to advances in conversion technology, publishers can quickly convert their files to any platform-specified format.
Large-scale growth is now evident in the eBook market, with technology and market research company Forrester Research reporting a 150 percent increase in the number of online U.S. eReader owners in the last year. This market boom has publishers wondering how to most effectively capitalize on this developing trend.
Thanks to advances in conversion technology, publishers can quickly convert their files to any platform-specified format. Publishers with a strong internal digital asset management system will be best-positioned to capitalize on emerging eReader features, which are more data-intensive and interactive, and offer great monetization potential. Publishers who want to prepare their content for use in eBooks and other digital formats need to start planning now by:
1) Developing short- and long-term eBook strategies: because the eBook market is still emerging and evolving, it is prone to quick swings based on new partnerships and developments. There are many factors for publishers to consider in this changing environment. For instance: publishers with a substantial number of backlist titles must decide whether to proceed chronologically, by popularity or by genre. Reviewing the sales of related eBooks will help publishers determine the salability of certain genres, as well as specific titles.
2) Planning a digital distribution rights strategy: books published 15-20 years ago specified publishers’ rights for reprinting, but they did not contain provisions for digital or electronic distribution rights. Consequently, publishers must ensure that they hold or retain electronic distribution rights. If they do not possess these rights, obtaining them is crucial. Backlist and/or orphaned titles may be impacted by the “Google Book Settlement.”
3) Setting-up the optimal workflow: for publishers with a single source publishing workflow, in which one source file for editing content and generating products in multiple outputs is created, this is a fairly simple step. For those without such a workflow, it is necessary to create a tactical plan to digitize content quickly and get it into the marketplace. A plan to optimize the workflow can then be created. eBook functionality is improving rapidly. Publishers must have the capacity to add and manage their digital assets and meta data to help leverage additional onetization avenues in the future.
