Outsourcing Content Origination and Authoring: Closing the Publishing Loop

Publishers and information service providers seeking to counter rising editorial costs and meet escalating demands for new, more diverse information products are facing a difficult balancing act in today’s information marketplace.

One solution: outsource content creation to offshore service providers. But that entails much more than simply getting the service provider up to speed on editorial guidelines and policies. They need to work with a company that has established, well-managed procedures for transferring knowledge, proven experience in hiring and training new employees and the ability to design and deploy effective editorial workflows.

To learn how your organization can continue to generate new information products, while keeping costs low, read our white paper Outsourcing Content Origination and Authoring: Closing the Publishing Loop, which details how a leading editorial services provider is helping some of the world’s leading publishers and information service providers create high-quality content for demanding audiences, helping them grow market share and improve profitability.

Closing the Publishing Loop: Outsourcing Content Origination
Publishing analyst Thad McIlroy will offer his insights on content origination outsourcing. Are publishers approaching the day when they are primarily responsible for branding, partner relationships, marketing and distribution, while content origination and authoring is handled solely by others? Is this the next step in the evolution of publishing organizations?

Outsourcing Content Origination and Authoring: How to Create New Content and Stay Ahead
Vincent Henderson, vice president and director of consulting for Innodata Isogen’s Publishing Practice, will offer real-world examples of how publishers are generating high-quality content for demanding audiences, growing market share and improved profitability by outsourcing content origination and authoring to a leading offshore provider of editorial services.

Read: "Complex Content Creation in a Fast-Paced Environment" to learn how your organization can generate high-quality content by partnering with a leading provider of content origination services: Innodata Isogen.

Our automated demo offers a quick overview of content origination services to global publishing and information services companies.