Tactical Information Service Sharpens Content Delivery

Innodata Isogen Creates Road Map to Revamp Current Analysis' Content Supply Chain

Challenge

Since 1997, Current Analysis has provided vital business intelligence to high-tech, consumer and retail companies. These timely, in-depth reports on new product assessments, retail and e-commerce scorecards and competitive pricing alerts enable its clients’ executives, sales teams and marketing professionals to anticipate and respond to emerging trends and competitive threats through its "Competitive Response" offering.

Current Analysis delivers this information via its Web-based platform, CurrentCOMPETE^TM. Developed in the late 1990s, this system enables the firm to deliver late-breaking information rapidly to clients. While CurrentCOMPETE meets the company’s current needs, Current Analysis realized that if it was going to achieve its growth objectives, it needed a delivery system that would enable them to easily create new and varied offerings from existing content and also reduce time-to-market for delivering those products to clients.

But updating CurrentCOMPETE was hardly a simple proposition. The delivery system represented the backbone of the firm’s business model. Any revisions or modifications had to be done carefully to ensure client satisfaction. In addition, the firm also needed to automate the process for updating content as much as possible. Trying to keep the content fresh using manual processes would overtax the firm’s current team of editors and writers and hinder their ability to focus on new client opportunities...