Scientific Publisher Sharpens Focus On Acquiring New Content

Innodata Isogen Takes Over Copy-editing to Help Editors Focus on Strategic Activities

Challenge

For major scientific publishers, acquiring new content from up-and-coming scientists represents more than just an important revenue stream; it also reaffirms their stature in the scientific community.

One society's position as the publisher of choice for the scientific community compels more new authors to submit their manuscripts. Without continually refreshing its intellectual content, these publishers eventually lose standing.

But finding new content is a challenge even for a publishing giant that produced 91 individual journals, 750 total issues and more than 35,000 articles in 2002 alone. To keep their pipeline filled, the publisher employs a large team of talented editors, writers and graphic artists. Moreover, adding new content is not as simple as finding the supply to meet demand. Each new manuscript must go through a painstaking editing process, which includes copy-editing the text for accuracy and consistency, before it can move into production...