Innodata Isogen Lowers Costs for Launch of New Information Product

Speeding Time-to-Market Provides a Competitive Advantage

Challenge

Launching a new product represents both an opportunity and a risk for all companies. For one information services firm that delivers decision-support tools to the desktops of professionals, a new legal offering presented a tremendous opportunity to attract new clients and defend its turf against competitors.

The firm also faced a dilemma: while it required a quick launch of the offering, the firm also needed to keep costs under control to remain profitable. Building the content management and delivery infrastructure from scratch, however, would require extensive investment and would take months to complete. In addition, stiff competition in this arena severely constrained the firm’s pricing options for the new offering...