Information Services Provider Outsources New Product Design, Development and Manufacture

Innodata Isogen Lowers Costs, Speeds Time to Market for Launch of New Information Product

Challenge

Launching a new product represents an opportunity and a risk for any company. For one information services firm that delivers decision support tools to the desktops of professionals, a new legal offering presented a tremendous opportunity to attract new clients and defend its turf against competitors.

But the client also faced a dilemma. While they needed to launch the offering quickly, the fi rm also had to keep costs under control to remain profi table. Building the content management and delivery infrastructure from scratch, however, would require extensive investments, as well as take months to complete. In addition, stiff competition in this arena severely constrained the fi rm’s pricing options for the new offering...