IT Giant Localizes Content In 35 Languages Fast And Efficiently

Project Helps Global IT Company Speed Time to Market

Challenge

Global IT companies measure product lifecycles by weeks and months, not years. The faster a new product or upgrade reaches the marketplace, the greater the revenue potential. In this race for advantage, any company that can improve its time to market stands a good chance of leaving its competitors in the dust.

One global IT giant – which delivers products to consumers in 170 countries – sought an edge by streamlining the process required to customize product documentation for those countries. The company cannot ship products without the accompanying installation manuals, legal disclosures and other related documents.

Translating and publishing that material in 35 languages is timeconsuming and labor-intensive. While the company refused to let this localization process delay a product launch, the constant pressure of tight deadlines often forced the technical publications team to log heroic efforts. The team regularly worked nights and weekends, incurring additional overtime and production costs...