Future Tense: How to Make Smart Choices about Content Technologies

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While advances in publishing technologies have changed the economics of content production, management and delivery, some publishers still lag behind in their efforts to incorporate new content technologies into their go-to-market strategy.

It’s not for lack of awareness or even initiative, however. The plain fact is that many publishers are unsure which technology will work best for them now and for the near-future.

OPINIONS ABOUND, UNINFORMED OR NOT

Some publishers are also reluctant to make significant investments in new platforms or delivery systems, fearing obsolescence or irrelevance in a year or two.

Case in point: many publishers are currently weighing the pros and cons of various ePublishing strategies. Do they convert content for proprietary platforms or do they adopt more generic formats that can be used for a wider range of platforms?

At the same time, these companies are painfully aware that if they stand pat, they run the very real risk of being at a profound competitive disadvantage.

POSITIONED FOR GROWTH

No wonder an increasing number of publishers and information services firms are turning to Innodata Isogen for advice on how to position their information products and organizations for future growth.

We’ve helped many of the world’s leading publishers and information services firms deploy new publishing systems that have increased the value of new and existing information products.

Our consultants and analysts have extensive experience with many of the latest publishing technologies and we’re translating our knowledge and insight into real-world solutions that can help you speed cycle times and generate new revenue streams.

For example, we’re currently helping a number of leading publishers develop strategies for converting books to meet the industry’s new EPUB standard. In addition, our consultants are also working with a leading publisher to help them adopt a comprehensive ePublishing solution that would support content repurposing.