IT Giants Speeds Time to MarketA global IT giant – which delivers products to customers in 170 countries –needed to customize its product documentation for many of those countries. Translating and publishing that material was a time-consuming and labor-intensive effort. The company refused to let this process delay a product launch, but the constant pressure of tight deadlines forced the technical publications team to put in long hours, raising costs and also creating stress for the team. To streamline the process and keep a lid on costs, the company turned to Innodata Isogen.
Our project teams hit the ground running, setting up the new workflow and identifying the appropriate publishing tools. The result: a new system that improved time to market, driving top-line revenue growth. At the same time, we also helped the company deploy a content management system that created a unified brand across all of its business units.
The documentation requirements for most information technology companies are massive. Not only must they deliver extensive product documentation to customers, they also need to exchange key data with engineers, research scientists and business partners.
In an environment where product lifecycles are measured in weeks and months, inaccurate or incomplete information could delay time to market, lowering profits and eroding market share. Moreover, inaccurate information released to consumers could also lead to extensive product litigation.
For years, a lack of industry-wide data exchange standards has hindered efforts to streamline the business process required to create, manage and distribute this information. Different departments wasted time re-entering data and combining multiple data types into final documents. Authors focused on making reports look good, instead of using their technical expertise to fine-tune the content. This problem increases exponentially for global organizations that need to provide localized content to a worldwide audience.
Innodata Isogen can help IT companies overcome these obstacles by deploying content management systems that support single-source publishing and enable the reuse of content. For example, we recently helped one major high-tech client create a multi-lingual single-source publishing environment that delivered significant cost savings.
The fact is, we can help you at any point in the production chain, including content creation, processing and management.
Contact us to learn more about how we can help you deploy a content management solution that best fits your needs.
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