Repurposed Content, Refocused TeamWhen one of the world’s leading publishers of proprietary electronic content wanted to reduce the time and costs of digitizing, indexing and repurposing a growing list of publications, it turned to Innodata Isogen. With our proven experience tagging, indexing and converting content to XML, we handled the ongoing conversion of 3,100 publications efficiently and cost-effectively.
As a result, the publisher reduced costs, increased revenues by repurposing content, and freed staff and capital to pursue new sources of content to deliver greater value to subscribers.
Increasing numbers of publishing and information services companies are realizing that they already have a promising new revenue stream right at their fingertips—their existing content assets. And by tagging that content with semantic information—along with the accompanying charts, maps, images, lists and data—they can break it down even further into information that helps business owners make key decisions.
This represents the cornerstone of the rich data value proposition, which turns those stand-alone chunks of data into vital, must-have information for target audiences.
How do rich data products work? Here’s an example: When you search an online bookseller’s web site for a specific book, the site automatically lists recommendations for other books, which were purchased by other readers who also bought the book you are seeking. By mining its inventory of data and continually making it accessible to customers—in other words, making it a rich data product—the online bookseller essentially fills the role of personal consultant.
At their core, rich data products depend on XML-based content enrichment. Many publishers know they cannot afford to ignore the potential of rich data products, but they do not have the resources or in-house expertise. As a leading provider of XML-related services, Innodata Isogen can help you conceive, design and build the entire product architecture required to deliver rich data products.
We offer a full range of services geared toward bringing rich data products to market, digitizing legacy content to deep tagging that content to improve searchability.
Contact us to learn more about how we can help you create rich data products that extend your product set.
Abstracting & Indexing Services Data Modeling Editorial Services
(201) 371-2828
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