Content Re-Use
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Legacy of Leadership
A global financial organization charged with overseeing and monitoring foreign exchange rates, balance of payments and government economic models has consistently recorded its past and ongoing activities and viewpoints in an extensive publications library. We helped them create a digital content repository of 7,000 publications, enabling them to find new audiences and delivery channels and extending their reach to financial analysts and other observers of fiscal policy.
Publishing and information services companies routinely have a wealth of content at their disposal from current and legacy publications—old articles, digital images, maps and listings. And for many publishers, turning existing content into new sources of revenue offers a perfect way to reach new audiences and launch new products.
Innodata Isogen can help companies repackage and repurpose content. With our expertise in XML, a critical building block of content re-use, we can help publishers create multiple customized versions of documents and then deep-tag that content to enhance its searchability. We've helped a number of companies repurpose content, digitizing and converting publications to XML and then adding metadata to highlight different ideas, concepts and relationships.
For example, we helped a global financial organization digitize 7,000 publications to help them find new audiences for their archives. We also helped American Heritage launch a new Web site by converting hard-copy magazine pages from more than 300 back issues, reintroducing past readers and also attracting new visitors to their site.
We can help publishers capitalize on the vast potential within their content to generate higher revenues, attract more readers and improve their overall competitive standing.
Contact us to learn more about how we can help you reuse and repurpose content.
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