New Delivery Channels
Document Actions
Fast Launch
When a leading information services firm that delivers decision support tools to professionals wanted to create a new legal offering, it turned to Innodata Isogen. We helped the firm design the new information product, build the content delivery system, and then fill the pipeline with new, refined content—processing and aggregating between 60 and 100 megabytes of content each day. By teaming with Innodata Isogen, the firm significantly accelerated the timetable for the product launch and reduced overall product development costs by 40 percent, generating significant top-line revenue growth.
Many publishers recognize that opening new delivery channels offers a sound tactic for expanding into new markets, while still holding on to their existing customer base. Even though advertising still represents the backbone of publishing revenues, publishers and information services companies need to expand into new markets, or fight for their existing ones, by providing must-have information to consumers through a wide range of delivery channels.
Innodata Isogen can help companies – publishers and information services providers alike – determine the best way to repurpose their content and package it into new deliverables for a wider range of audiences. And with our extensive experience deep-tagging content and developing detailed abstracts, we can also provide the resources necessary to help companies explore new markets without having to invest heavily in start-up costs.
For example, we helped a leading news and information provider launch a new product line, saving them up to 40 percent in development costs, while also enabling them to generate top-line revenue growth.
Contact us to learn more about how we can help you exploit new delivery channels and generate new sources of revenue.
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